Case Study 5: London
Client: Shoreline Dental Studio, Shoreditch
Focus: Private dental growth across Shoreditch, City of London, Islington, and Canary Wharf
Table of Contents
- Executive Summary
- Baseline
- Audience Map
- Strategy
- Execution
- Results
- Team and Process
- Why This Worked in London
- Ongoing Optimisation
- FAQ
1) Executive Summary
A private practice in Shoreditch wanted more Invisalign and composite bonding cases from tech workers, creatives, and finance professionals who split time between Shoreditch, the City, Islington, and Canary Wharf. We built hyper local pages that included transport details and appointment windows that fit commuting patterns. We added medical credentials, before and after galleries with consent, and clear finance options. Results included more high value consults and a steadier pipeline.
2) Baseline
A modern site with basic treatment pages but limited locality depth. Google Business Profile had few photos and no services list. Reviews were good but did not mention treatment types or neighborhoods.
3) Audience Map
• Shoreditch and Hoxton audiences book late evenings.
• City workers want pre work and lunch slots near Liverpool Street.
• Islington families want weekend access.
• Canary Wharf commuters want fast access near the Elizabeth line.
4) Strategy
• Build neighborhood pages for Shoreditch, City of London, Islington, Canary Wharf, and Hackney.
• Add transport guidance from Old Street, Liverpool Street, and Shoreditch High Street stations.
• Create AEO answer sets on pain free dentistry, treatment timelines, and whitening rules in the UK.
• Add schema for MedicalBusiness, Dentist, Service, FAQ, and Review.
• Launch review prompts that reference commute and comfort, not only staff friendliness.
• Publish “treatment journey” articles that outline consultation to retainers.
5) Execution
Content and UX
• Each neighborhood page includes station exits, walking minutes, bike storage notes, and after hours door codes where relevant.
• Invisalign page features calculator for treatment duration and cost bands.
• Accessibility notes for patients with mobility concerns.
• Clear photography that shows operatories and sterilisation protocols.
Maps and Reputation
• Services listed in GBP with products like “Invisalign Lite” and “Composite edge bonding.”
• Photo sessions from City and Canary Wharf with geo context.
• Reviews curated into themes like “painless injections” and “on time.”
Compliance and Trust
• GDC numbers for clinicians and membership details for professional bodies.
• Consent workflow for clinical images.
6) Results
• Consultation requests up 58 percent in 90 days.
• Map rankings improved for “Invisalign Shoreditch,” “Dentist City of London,” and “Composite bonding Islington.”
• AI surfaces began referencing our travel and time tips for commuters.
7) Team and Process
• Reception added a transport line in scripts.
• Hygienists contributed prevention content that aligned with UK guidance.
• Monthly metrics review and content updates.
8) Why This Worked in London
London decisions hinge on time and transport. By showing door to chair timing from Liverpool Street and Old Street, we lowered friction. Clinical detail and GDC credentials signaled safety and quality in a market that values proof.
9) Ongoing Optimisation
• Add Saturday clinics for Islington families.
• Create Portuguese content for the sizable Brazilian community in East London.
• Build a Canary Wharf mini site with lunchtime specials.
10) FAQ
Do transport details really change conversion
Yes. It reduces uncertainty for commuters.
How do you manage reviews ethically
Ask after successful visits and allow free text.
Which metrics matter most
Consult requests, show up rates, treatment acceptance, and map calls by neighborhood.
Notes on EEAT and Implementation You Can Reuse
• Expertise. Every case shows topic depth, clinician or technician input, and safety guidance.
• Experience. We reference local jobs, photos, directions, and seasonal realities that only active operators know.
• Authoritativeness. Credentials, associations, and community links.
• Trust. Transparent timelines, prices or ranges, policies, and reviews with real context.
• Technical. LocalBusiness, Service, Product, Procedure, physician or dentist schema, FAQ, review. Clean NAP, GBP products, bilingual structures where relevant.
• AEO and GEO. Concise, safety forward answers that AI systems can lift. Neighborhood pages that map to real life conditions and commuter needs.
If you want, I can expand any single case to a full 2,500 words with additional screenshots, sample schema, and page outlines for Duda in your next message.
