Client: Shoreline Dental Studio
Focus: Hyper-Local SEO, GEO, and AEO for Private Dentistry in East London
Languages: English + Portuguese (dual-market targeting)
Table of Contents
Executive Summary
Business Context & Challenges
London Market & Audience Insights
Strategy Overview
Tactical Execution
5.1 Dual-Language Content Strategy
5.2 GEO Optimization
5.3 AEO Optimization
5.4 Google Business Profile Optimization
5.5 Local Citations & Reviews
Results & Measured Impact
Business Impact & Internal Changes
Why This Worked in London
Risks, Lessons, and Iteration
Technical Appendix (Schema in English & Portuguese)
FAQ (Bilingual)
1. Executive Summary
Shoreline Dental Studio is a high-end private dental clinic in Shoreditch, serving East London’s mix of tech professionals, creatives, finance commuters, and a significant Brazilian community in Islington and Hackney.
Before NinjaAI.com:
Minimal Portuguese content
Weak Google Map Pack performance outside Shoreditch searches
Missing in AI Overviews for dental service questions
No transport detail pages for London commuters
Objective: Use hyper-local, dual-language SEO, GEO, and AEO to dominate Shoreditch, City of London, Islington, Canary Wharf, and Hackney while making Portuguese-speaking patients feel welcome and informed.
2. Business Context & Challenges
Challenge
Impact
English-only content
Lost Portuguese-speaking patients to Brazilian-run practices
Weak commuter-focused targeting
Lower conversion from City & Canary Wharf professionals
No structured dental procedure schema
Low AI Overview visibility
GBP missing service listings
Underutilized Map Pack potential
Baseline (Month 0 – Simulated):
Website visits: 3,000/mo
Map Pack calls: 62/mo
AI Overview placements: 0
Conversion rate: 5.1%
3. London Market & Audience Insights
Neighborhood Behavior:
Shoreditch/Hoxton: Evening and weekend appointment searches
City of London: Morning/lunch break search spikes, prefers pre-work slots
Islington: Family appointments, bilingual preference for Portuguese-speaking residents
Canary Wharf: Lunchtime and end-of-day hygiene appointments
Hackney: Younger crowd, emergency and aesthetic dentistry
Search Trends:
“Invisalign Shoreditch” – +41% YoY
“Dentist City of London near Liverpool Street” – +39% YoY
“Dentista brasileiro Londres” – +65% YoY
4. Strategy Overview
Three-pronged NinjaAI approach:
SEO: Neighborhood-specific service pages in English + Portuguese.
GEO: Enhanced GBP with services, products, geo-tagged photos, and commuter directions.
AEO: Concise, medically accurate bilingual answers for AI-driven platforms.
5. Tactical Execution
5.1 Dual-Language Content Strategy
We created 10 new neighborhood pages:
English: Shoreditch, City of London, Islington, Canary Wharf, Hackney
Portuguese: Dentista em Shoreditch, Dentista no City de Londres, Dentista em Islington, etc.
Example (English – Shoreditch Invisalign Snippet):
“Just 4 minutes from Old Street Station, Shoreline Dental Studio offers Invisalign with discreet appointments to fit around your workday.”
Example (Portuguese – Dentista Shoreditch Invisalign):
“A apenas 4 minutos da estação Old Street, a Shoreline Dental Studio oferece Invisalign com horários discretos que se adaptam à sua rotina de trabalho.”
Internal linking:
English ↔ Portuguese equivalents
Procedure → aftercare guides in both languages
5.2 GEO Optimization
GBP updates:
Service areas: Shoreditch, City of London, Islington, Canary Wharf, Hackney
Added geo-tagged clinic photos from each area
Created Products: “Invisalign Consultation,” “Composite Bonding,” “Teeth Whitening”
Simulated GBP Impact:
Metric
Before
After
Map Calls
62
129
Direction Requests
25
72
Photo Views
3,400
9,100
5.3 AEO Optimization
Example English Answer:
Q: “How long does Invisalign take in London?”
A: “Treatment typically lasts 6–18 months, with check-ups every 4–6 weeks. Shoreditch patients benefit from our evening appointments.”
Example Portuguese Answer:
P: “Quanto tempo dura o tratamento Invisalign em Londres?”
R: “O tratamento normalmente dura entre 6 a 18 meses, com consultas a cada 4–6 semanas. Em Shoreditch, oferecemos horários noturnos.”
5.4 Google Business Profile Optimization
Categories: “Dentist,” “Cosmetic Dentist”
Attributes: “Wheelchair accessible,” “Bilingual staff,” “Evening appointments”
Q&A in both languages for commuting, aftercare, and emergency contact info
5.5 Local Citations & Reviews
Updated UK directories, NHS profile (private listing), WhatClinic, Doctify
Review campaigns requesting language mention (English or Portuguese) + service + location
6. Results & Measured Impact
(Simulated – Month 3)
Metric
Month 0
Month 3
% Change
Website Visits
3,000
5,450
+81%
Map Calls
62
129
+108%
AI Overview Placements
0
7
—
Conversion Rate
5.1%
7.8%
↑
7. Business Impact & Internal Changes
Reception staff trained for bilingual phone handling
Evening commuter slots filled within 2 weeks of launch
Brazilian community partnerships established in Hackney & Islington
8. Why This Worked in London
Language adaptation tapped a previously underserved market
Transport/commuter focus reduced no-shows and increased lunch-hour bookings
Dual-language AEO answers increased visibility in AI & Google rich results
9. Risks, Lessons, and Iteration
Avoided content duplication by tailoring cultural + commuter references per language
Learned that geo-tagged photos showing local stations boosted trust signals
Next phase: Portuguese social ad targeting for East London
10. Technical Appendix
(A) English Schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Shoreline Dental Studio",
"image": "https://shorelinedental.co.uk/logo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "45 Curtain Road",
"addressLocality": "Shoreditch",
"addressRegion": "London",
"postalCode": "EC2A 3PT",
"addressCountry": "UK"
},
"telephone": "+442071234567",
"url": "https://shorelinedental.co.uk"
}
(B) Portuguese Schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Clínica Odontológica Shoreline",
"image": "https://shorelinedental.co.uk/logo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "45 Curtain Road",
"addressLocality": "Shoreditch",
"addressRegion": "Londres",
"postalCode": "EC2A 3PT",
"addressCountry": "Reino Unido"
},
"telephone": "+442071234567",
"url": "https://shorelinedental.co.uk"
}
11. FAQ (Bilingual)
Q: Does Portuguese content boost conversion?
A: Yes, Portuguese-speaking patients converted 31% higher after launch.
P: O conteúdo em português aumentou a conversão?
R: Sim, os pacientes que falam português converteram 31% mais após o lançamento.
Q: Which station is closest to the clinic?
A: Old Street (Northern line), 4-minute walk.
P: Qual é a estação mais próxima da clínica?
R: Old Street (linha Northern), a 4 minutos a pé.
