Florida AI Public Relations (PR) Agency: Get Cited, Shared & Found in your Local Media
Case Study 2: Tampa
Client: Bayshore Med Spa and Aesthetics
Focus: Hyper local discovery across South Tampa, Hyde Park, Westshore, and Downtown
Table of Contents
- Executive Summary
- Starting Point
- Local Demand Map
- Strategy
- Execution
- Results
- Internal Enablement
- Why This Worked in Tampa
- Iteration Plan
- FAQ
1) Executive Summary
Bayshore Med Spa wanted to grow injectables, skin tightening, and acne protocols among professionals in South Tampa and Hyde Park, while tapping weekend traffic from St. Petersburg and Clearwater. We built persona informed content, location pages, and appointment flows that fit busy schedules. We targeted intent clusters like “Botox near Hyde Park Village,” “Microneedling Westshore lunch break,” and “Morpheus8 before beach weekend St. Pete.” We secured stronger AI and map visibility and improved show up rates.
2) Starting Point
High social presence but thin service pages. Google Business Profile did not list products or detailed services. No parking notes, which is a conversion blocker in South Tampa.
3) Local Demand Map
• South Tampa and Hyde Park prefer discrete, quick visits.
• Westshore professionals search during lunch breaks.
• Downtown adds after work interest near Channelside.
• Weekend tourism from St. Pete and Clearwater spikes Friday searches.
4) Strategy
• Micro area pages for South Tampa, Hyde Park, Westshore, Downtown, and Channelside.
• Add parking instructions and valet notes.
• Build an AEO answer set tied to pain points like “How to avoid bruising before a wedding in Clearwater.”
• Add structured data for each treatment, including contraindications.
• Build Trust signals: clinician bios, credentials, and sterile technique walkthroughs.
5) Execution
Content and Visuals
• Photo essays that show inside the clinic, parking entrances, and walking paths from garages.
• Procedure pages with timeframe, discomfort scale, and downtime by day.
• Treatment stacks for summer humidity and sun exposure in Tampa Bay.
Maps and Reputation
• Added GBP products for “Jeuveau 20 units” and “Microneedling package.”
• Geo tagged photos from Hyde Park Village and Bayshore Boulevard.
• Review outreach focused on natural language like “quick visit during lunch.”
Scheduling and UX
• Two click scheduling with SMS confirmation.
• Pre visit instructions tailored to boating and beach plans.
6) Results
• Organic bookings up 77 percent in 90 days.
• No show rate down 18 percent after better prep instructions.
• Top 3 map placement for “Botox Hyde Park” and “Microneedling South Tampa.”
• AI answer wins for “How long before beach after lip filler Tampa.”
7) Internal Enablement
• Staff posted weekly tips on Google updates.
• Front desk used scripts that reference parking and timing.
• Clinicians supplied before and after images with permission.
8) Why This Worked in Tampa
Hyde Park, Westshore, and Downtown have micro behaviors tied to commute and parking. We removed friction with exact directions and time windows. Clear aftercare advice aligned with Tampa Bay lifestyle, which increased trust and completion.
9) Iteration Plan
• Add Spanish content for West Tampa.
• Launch St. Pete popup days near Beach Drive to capture weekend demand.
• Partner with local wedding planners in Clearwater.
10) FAQ
Do parking notes really matter
Yes. It reduces abandonment on mobile.
What schema helped
MedicalBusiness with Procedure and FAQ.
How did you track results
Bookings with UTM, call tracking, and show up rates.
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