Client: Brickell Plastic Surgery Collective
Focus: Hyper-Local SEO, GEO, and AEO Strategy for High-End Medical Services in Miami
Languages: English + Spanish (bilingual implementation)
Table of Contents
- Executive Summary
- Business Context & Challenges
- Miami Market & Audience Insights
- Strategy Overview
- Tactical Execution
- 5.1 Bilingual Content Strategy
- 5.2 GEO Optimization
- 5.3 AEO Optimization
- 5.4 Google Business Profile Optimization
- 5.5 Local Citations & Reputation Management
- Results & Measured Impact
- Business Impact & Internal Changes
- Why This Worked in Miami
- Risks, Lessons, and Iteration
- Technical Appendix (Schema in English & Spanish)
- FAQ (Bilingual)
1. Executive Summary
Brickell Plastic Surgery Collective is a multi-surgeon practice serving Miami’s elite clientele — finance and tech professionals in Brickell, families in Coral Gables, Spanish-speaking communities in Doral, and style-conscious clients in Miami Beach.
Before working with NinjaAI.com:
- Their online visibility was fragmented across neighborhoods.
- Spanish content was limited to machine-translated snippets.
- They were missing from AI Overview results for high-value procedures like rhinoplasty and body contouring.
- Google Map Pack presence was inconsistent.
Objective: Build hyper-local, bilingual SEO, GEO, and AEO presence that dominates Miami’s most affluent and active neighborhoods while serving English and Spanish searchers equally well.
2. Business Context & Challenges
ChallengeImpactGeneric, single-language contentLost Spanish-speaking clients to competitorsWeak neighborhood-specific targetingMissed hyper-local search intentNo procedure-rich structured dataLow AI Overview presenceGBP lacking services, products, and Spanish descriptionsLower map click-through rate
Baseline (Month 0 – Simulated):
- Website traffic: 4,200 visits/mo
- Map Pack calls: 85/mo
- AI Overview placements: 0
- Conversion rate: 4.9%
3. Miami Market & Audience Insights
Neighborhood Behaviors:
- Brickell: Evening mobile searches; wants privacy, financing options, and discreet recovery
- Coral Gables: Prefers natural, conservative results with detailed surgeon bios
- Doral: Strong Spanish-first audience; family-oriented scheduling and WhatsApp booking
- Miami Beach: Seeks post-surgery beach safety advice and luxury recovery services
- Key Biscayne: Often combines procedures with short recovery vacations
Search Trends (Simulated GSC Data):
- “Rhinoplasty Brickell before and after” – +44% YoY
- “Cirugía de nariz Doral” – +58% YoY
- “BBL Miami Beach recovery” – high-intent, low-competition
4. Strategy Overview
We applied NinjaAI.com’s three-layer system:
- SEO: Bilingual, neighborhood-specific procedure pages with unique visual content.
- GEO: Google Business Profile & local citation optimization to capture Map Pack leads.
- AEO: Concise, medically accurate bilingual answers for AI-powered search results.
5. Tactical Execution
5.1 Bilingual Content Strategy
We produced 20 new pages:
- English & Spanish for each major neighborhood: Brickell, Coral Gables, Doral, Miami Beach, Key Biscayne.
- Procedure deep-dives in both languages: Rhinoplasty, BBL, Abdominoplasty, Facelift, Breast Augmentation.
Example (English – Brickell Rhinoplasty Snippet):
“Our Brickell rhinoplasty services combine advanced imaging with personalized surgical planning, ensuring results that align with your facial structure and lifestyle. Evening consultations available for busy professionals.”
Example (Spanish – Doral Rhinoplasty Snippet):
“Nuestra rinoplastia en Doral combina tecnología de imagen avanzada con planificación quirúrgica personalizada, garantizando resultados naturales. Ofrecemos consultas en español y opciones de financiamiento.”
Internal Linking:
- Procedure pages link to related services (e.g., Rhinoplasty → Septoplasty).
- Blogs link to pre-op and post-op care guides.
5.2 GEO Optimization
Google Business Profile Updates:
- Added service areas: Brickell, Coral Gables, Doral, Miami Beach, Key Biscayne.
- Uploaded geo-tagged before-and-after images for each area.
- Created Products for “Rhinoplasty Consultation,” “BBL Procedure,” “Morpheus8 Skin Tightening.”
Simulated GBP Impact:
MetricBeforeAfterMap Calls85172Direction Requests4098Photo Views6,80014,5005.3 AEO Optimization
Example English Answer:
Q: “How long before going to the beach after BBL in Miami Beach?”
A: “We recommend at least 4 weeks before sitting directly on treated areas or sunbathing. Always use sun protection and consult your surgeon before resuming beach activities.”
Example Spanish Answer:
P: “¿Cuánto tiempo debo esperar para ir a la playa después de un BBL en Miami Beach?”
R: “Recomendamos al menos 4 semanas antes de sentarse directamente sobre el área tratada o tomar el sol. Siempre use protector solar y consulte a su cirujano antes de retomar actividades en la playa.”
All answers marked with FAQ schema for dual-language indexing.
5.4 Google Business Profile Optimization
- Categories: “Plastic Surgeon,” “Cosmetic Surgery Clinic”
- Attributes: “Women-owned,” “LGBTQ+ friendly,” “Bilingual staff”
- Bilingual Q&A section with most-asked procedure recovery times.
5.5 Local Citations & Reputation Management
- Updated listings on RealSelf, Healthgrades, Yelp, Miami Chamber directories.
- Review prompts customized:
- English for Brickell, Coral Gables, Miami Beach clients.
- Spanish for Doral and Westchester clients.
6. Results & Measured Impact (Simulated – Month 3)
MetricMonth 0Month 3% ChangeWebsite Visits4,2007,350+75%Map Calls85172+102%AI Overview Placements09—Conversion Rate4.9%7.3%↑
Simulated GSC Chart:
(Chart to be included in Miami infographic.)
7. Business Impact & Internal Changes
- Surgeons now record bilingual recovery videos for post-op patients.
- Reception added WhatsApp booking in Spanish and English.
- Post-op care cards now bilingual.
8. Why This Worked in Miami
- Bilingual trust signals captured both English and Spanish-first searchers.
- Neighborhood-specific visuals resonated with each audience’s lifestyle.
- AI Overview presence increased credibility and drove pre-qualified inquiries.
9. Risks, Lessons, and Iteration
- Duplicate content risk mitigated by customizing lifestyle and climate references per neighborhood.
- Spanish copy was professionally written, not machine translated.
- Found WhatsApp integration increased Spanish-speaking lead conversion by ~28%.
10. Technical Appendix
(A) English LocalBusiness Schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Brickell Plastic Surgery Collective",
"image": "https://brickellplasticsurgery.com/logo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Brickell Ave",
"addressLocality": "Miami",
"addressRegion": "FL",
"postalCode": "33131",
"addressCountry": "US"
},
"telephone": "+13055551234",
"url": "https://brickellplasticsurgery.com"
}
(B) Spanish LocalBusiness Schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Colectivo de Cirugía Plástica de Brickell",
"image": "https://brickellplasticsurgery.com/logo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Avenida Brickell",
"addressLocality": "Miami",
"addressRegion": "FL",
"postalCode": "33131",
"addressCountry": "US"
},
"telephone": "+13055551234",
"url": "https://brickellplasticsurgery.com"
}
11. FAQ (Bilingual)
Q: How soon did AI Overview placements appear?
A: Within 5–6 weeks of schema and content updates.
P: ¿Cuánto tardaron en aparecer en los resultados de AI Overview?
R: Entre 5 y 6 semanas después de actualizar el contenido y el esquema.
Q: Which neighborhood generated the most Map Pack calls?
A: Brickell, followed by Doral.
P: ¿Qué zona generó más llamadas desde el Map Pack?
R: Brickell, seguida de Doral.
Q: Did bilingual content impact conversion rate?
A: Yes — Spanish-speaking leads converted 28% higher after launch.
P: ¿El contenido bilingüe mejoró la tasa de conversión?
R: Sí — los clientes hispanohablantes convirtieron un 28% más después del lanzamiento.
If you’re ready, I can now design the Miami infographic in the same style as Orlando, Tampa, and Hong Kong — but bilingual, with English and Spanish sections, and map pins for Brickell, Coral Gables, Doral, Miami Beach, and Key Biscayne.
Do you want me to make that side-by-side bilingual layout so it’s instantly shareable on social and print?
