Case Study 3: Miami
Client: Brickell Plastic Surgery Collective
Focus: High intent local growth across Brickell, Coral Gables, Doral, and Miami Beach
Table of Contents
- Summary
- Starting Position
- Audience Insights
- Strategy
- Execution
- Results
- Operational Changes
- Why This Worked in Miami
- Next Moves
- FAQ
1) Summary
This multi surgeon group in Brickell wanted to win more rhinoplasty and body contour cases among finance and tech professionals in Brickell, fashion and hospitality circles in Miami Beach, and family clientele in Coral Gables and Doral. We built authoritative procedure content with bilingual support, tightened local signals, and produced AI ready answer sets about recovery timelines, travel, and sun exposure. We also improved medical credibility with surgeon credentials and case study depth.
2) Starting Position
Strong social media but uneven medical detail on the site. Limited Spanish content. Thin pages for Brickell and Gables. Map rank varied by neighborhood.
3) Audience Insights
• Brickell searches happen late evening on mobile.
• Coral Gables wants conservative, natural results.
• Doral wants Spanish language access and family friendly scheduling.
• Miami Beach wants beach safe recovery advice and discreet aftercare.
4) Strategy
• Create city and neighborhood pages: Brickell, Coral Gables, Doral, Miami Beach, and Key Biscayne.
• Add bilingual Spanish content for key procedures.
• Build AEO answers around “flying after surgery,” “sun exposure timelines,” and “parking in Brickell.”
• Add surgeon profile schema with board certifications, hospital privileges, and fellowships.
• Add WhatsApp booking for Doral and Gables audiences.
5) Execution
Content Depth
• Procedure pages included candidacy criteria, risks, and alternatives.
• Recovery calendars by day for beach and pool restrictions.
• Videos with surgeons walking through cases and imaging.
Local and Reputation
• Google products added for consultations with time estimates.
• Geo photos from Brickell City Centre, Miracle Mile, and Doral CityPlace.
• Review capture in both English and Spanish with consent and education links.
Access and UX
• WhatsApp and SMS booking, valet and garage instructions, and building floor details.
• Spanish FAQs that match how patients ask in Doral and Westchester.
6) Results
• Consultation requests up 64 percent in 120 days.
• Top 3 map presence for “rhinoplasty Brickell” and “abdominoplasty Coral Gables.”
• AI answer features for “How long to avoid sun after rhinoplasty Miami.”
• More out of area inquiries from Key Biscayne and Sunny Isles Beach.
7) Operational Changes
• Post op instruction cards with QR to bilingual pages.
• Dedicated Spanish phone line during peak hours.
• Monthly content rounds with surgeons to add case nuance.
8) Why This Worked in Miami
Miami expects bilingual precision, medical transparency, and lifestyle aware advice. By naming building garages, sun and salt water timelines, and surgeon credentials, we signaled real expertise and care.
9) Next Moves
• Portuguese content for Brazilian expats in Brickell and Sunny Isles.
• Collaborations with dermatology partners for combined care.
10) FAQ
How do you avoid thin content across neighborhoods
Tie each page to lifestyle and access differences.
What about price questions
Offer ranges, then push to consult with financing options.
Which schema
Physician, MedicalBusiness, Procedure, FAQ, and Review.
