5 Video Types Every Florida Business Should Use
In today’s fast-moving digital world, video isn’t just nice to have—it’s the most effective way to grab attention, build trust, and boost sales. Studies show people retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. That’s why businesses using video grow revenue 49% faster than those who don’t.
At NinjaAI, we help Florida businesses—from Orlando restaurants and Tampa real estate teams to Miami med spas—create AI-powered, SEO-optimized videos that rank in Google, show up in AI search results, and convert more customers.
Here are five video types you should start using today to grow your visibility and sales.
1. Explainer Videos – Your 24/7 Sales Pitch
Think of an explainer video as your elevator pitch on steroids. Whether you’re a Winter Park realtor, a Lakeland pest control company, or a Palm Beach boutique, an explainer video quickly answers:
- Who you are
- What you do
- Why you’re the best choice
NinjaAI Tip: Use AI voiceovers, animated infographics, and on-screen text so your video works even when muted. Add local GEO keywords like “Serving Orlando & Central Florida” in your script and captions for better search ranking.
2. Customer Testimonial Videos – Let Happy Clients Sell for You
A genuine customer story is worth more than any ad. Imagine a 45-second video of a smiling client in Tampa saying, “NinjaAI helped my law firm triple our leads in 60 days.”
Why they work:
- Builds trust instantly
- Puts a real face to your results
- Creates emotional connection
NinjaAI Tip: Record on-location—your client’s office, home, or place of service—to add authenticity and local search context.
3. Promotional & Ad Videos – Short, Shareable, & Sales-Focused
Whether you’re launching a new product in Miami, promoting a seasonal special in Kissimmee, or announcing a big event in Clearwater, promo videos are perfect for Facebook, Instagram Reels, TikTok, and YouTube ads.
Best practices:
- Keep it under 60 seconds
- Add subtitles for silent viewers
- End with a bold call-to-action (CTA)
NinjaAI Tip: Use AI tools to quickly create multiple variations of your ad targeting different Florida cities, without extra filming.
4. Behind-the-Scenes (BTS) Videos – Show Your Human Side
People buy from people they like. BTS content lets your audience see the real people behind your brand—whether you’re plating food in your Orlando restaurant, setting up a wedding venue in Sarasota, or prepping a photoshoot in Fort Lauderdale.
Pro tips:
- Capture authentic moments—don’t over-script
- Keep it short (1–2 minutes for social)
- Add captions + fun music for engagement
NinjaAI Tip: We can automatically subtitle and translate BTS videos into Spanish, Portuguese, or Creole for Florida’s diverse communities.
5. Event Recap Videos – Keep the Buzz Alive
Hosting an event in Miami Beach? Speaking at an Orlando business expo? Sponsoring a Fort Myers charity run? A high-energy event recap video keeps the excitement going long after the day is over.
Where to use them:
- Instagram Reels & Facebook Stories
- YouTube for SEO
- Your website’s events or blog section
NinjaAI Tip: Tag people, places, and businesses featured in the recap. This not only increases shares but also strengthens your local backlink profile for SEO.
NinjaAI’s Pro Video Marketing Formula
When we create videos for Florida businesses, we:
- Script with GEO-SEO in mind – so you show up in Google and AI search
- Use AI editing tools – faster turnaround, higher quality
- Optimize metadata – YouTube tags, titles, descriptions, and closed captions
- Distribute strategically – across social, email, and your website
- Track performance – so you know exactly what’s working
Bottom Line
If you’re not using video as part of your marketing, you’re leaving money (and customers) on the table. From explainer videos to event recaps, each format plays a role in building your brand, ranking higher in search, and driving more conversions.
And with NinjaAI, you don’t just get videos—you get AI-powered, Florida-focused marketing assets designed to rank, resonate, and convert.
Ready to dominate video marketing in Florida?
📞 Call us today or visit NinjaAI.com to start creating videos that rank, sell, and keep your brand in front of customers 24/7.
